Content & SEO Specialist

About Wati Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.

Responsibilities

• Plan, write, and edit blog content, including editorial topics aligned with SEO strategy and the marketing funnel.
• Conduct keyword research and on-page SEO optimization, ensuring content is discovered organically by the target audience.
• Create and manage email marketing flows, including lead nurturing and institutional communications.
• Develop market educational content with the Customer Success and Sales teams, turning Wati as a Thought Leadership & Brand Educator.
• Create and optimize landing pages focused on conversion, aligned with acquisition and lead generation campaigns.
• Monitor content performance (organic traffic, rankings, engagement) and adjust strategy based on data.
• Collaborate with Performance Marketing, Design, and Product teams to ensure message and brand consistency.

Requirements

• Experience in B2B SaaS or martech.
• Spanish & Portuguese speaker (required).
• Fluent English (required).
• Portuguese is a plus, but not required.
• Prior experience in content creation, copywriting, and on-page SEO.
• Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).
• Experience with email marketing and automation platforms.
• Familiarity with building landing pages (LP builder / CMS tools).
• Analytical mindset and ability to connect content production to business metrics.

Nice to have

• Experience in B2B SaaS or martech.
• Knowledge of the WhatsApp automation / conversational AI market.
• Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR).
• Fluency in Portuguese.